Wednesday 12 August 2015

I Sunk Your Battleship (ISYB)

I’m currently laying next to a crystal blue pool in sunny Menorca in Spain. I have a glass of Sangria in one hand and I can hear ‘El Taxi by Pitbull’ in the distance - I can barely understand it as it’s in Spanish but its still quite catchy!

I really enjoy doing fashion posts on my blog and piecing together different outfits that I like from different retailers. So when ‘I Sunk Your Battleship’ contacted me and asked if I wanted to feature a piece of their clothing I was really excited. 

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

I Sunk Your Battleship (ISYB)
[Image: ISYB]

‘I Sunk Your Battleship’ was established in 2013 and is an independent menswear company in North East of England. Yes I said ‘menswear’ and not the board game you played when you were 10 - very easy to get the two mixed up. I’ve been side-tracked and started searching for the game on eBay. 

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

The company pride themselves on the ‘Built in Britain’ approach which means - where possible the designers, creators, artisans and suppliers are all from our shores so when the product is finished they have a product to be proud of. They have also spent a long time searching for high quality fabric for the products they create, high quality printing and manufacturing so the end product is something that will last and not fall apart or fade a few weeks later.

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

Every item produced by ‘I Sunk Your Battleship’ features a flagman mascot which makes use of forgotten naval iconography. This is known as semaphore. Which is a flag-based system that allows sailors, boy scouts and people far away from each other to communicate with each other over long distances with just their arms and 2 flags. If I had to compare it to anything I would say morse code but with flags instead of blinking lights. I’ll pop a picture down below of what means what.

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

They also use another type of signalling called ‘maritime flag signalling’ which is simply different coloured flags that represent letters and numbers. So ships would string different coloured flags together and then ships in the distance or people on land could read the message the ship was sending out. There are more than version of the maritime flag signals but ISYB use the WW2 Royal Navy version. Again I’ll pop the picture below.

I Sunk Your Battleship (ISYB) shoutjohn
[Image: ISYB]

As I mentioned above I received a piece clothing to feature with my post and I got the ‘Cancel Pocket T-Shirt’ which you can see pictured below. The t-shirt is 100% cotton and feels great. It’s comfortable when on and you can tell high quality material has been used to create it. I was impressed that it felt so good as I’m picky with my clothes when it comes to quality. I asked for a small size and as you can see from the pictures it fits really well. 

The ‘Cancel Pocket T-Shirt’ as you can probably guess focuses on the semaphore signal on the pocket which means ‘cancel’ and looks very stylish. On the back we have a printed flagman and on the bottom we have a woven label. Nothing has been skimped out on and everything on the t-shirt is very high quality. Another thing I noticed was that the instructions for washing was not on some horrible white sewn label but printed on the neck area of the t-shirt - which is great because those labels are annoying and itchy and I always end up ripping them off and tearing the t-shirt when I do it.

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

I Sunk Your Battleship (ISYB) shoutjohn
[Image: David Thompson]

The company doesn't just do t-shirts though - they also have beanie hats, hoodies, premium and graphic t-shirts, snapbacks and lots more.

Overall I am very impressed with the t-shirt and I have wore it out on a couple of nights out when we went for meals on holiday. It’s high quality and you pay for what you get. If I could change anything I would enjoy a white t-shirt design but that’s purely because I’m on holiday and lighter colours work better with the sun as darker colours absorb heat and make you warmer (so not their fault). In England this t-shirt would be perfect :)

Let me know in the comments if you have ever bought anything from I Sunk Your Battleship and let me know what.



Disclosure: I was not compensated for this post, however I did receive a sample for my review. All opinions are my own and not influenced in any way.
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